The product workshop

Handmade product
thinking for the
age of AI.

Courses, coaching and workshops from Maryam Aidini. Shape ideas, test them cheaply, and ship the ones that matter, with AI as your apprentice.

Maryam Aidini, portrait
Maryam AidiniProduct leader · Teacher · Coach

About

Product leader,
teacher and coach.

Maryam Aidini is a London based product leader with more than 12 years shaping strategy, innovation and growth across digital, data and AI products. She has taught on O'Reilly since 2017, helping thousands of practitioners worldwide, and has mentored hundreds of product managers.

2017Teaching on O'Reilly since
12 yrsAt Thoughtworks
18 yrsIn product and technology
  1. BloombergProduct strategy advisor and coachCurrent
  2. O'Reilly MediaCourse developer and instructor2017 to now
  3. Mesh AIPrincipal PM, data and AI2024 to 2025
  4. ThoughtworksPrincipal PM, strategy, transformation and innovation12 years, to 2024

Better products start with better questions. AI just helps you ask them faster.

Test the idea
before you build it.

Small, cheap experiments that show whether an idea deserves funding. The heart of Maryam's courses and book.

Courses and books

Learn with
Maryam today.

Live and on demand courses on O'Reilly, plus a practical book on lean experimentation.

On demand video · 2h 1m

Generative AI in Product Management

Use generative AI across market research, user centred design, roadmapping, prioritisation, data analysis and strategy. Part of the O'Reilly AI Academy.

View on O'Reilly

Live course · from Dec 2025

AI Prototyping for Everyone

Build working AI prototypes with no code, so product people who do not write software can test ideas fast.

Read the announcement

Live course · with Kylie Castellaw

90 Minutes to Better User Stories and Backlog Management

A five step storyboard: customer, journey, story map, MVP and story details. Leave with a backlog your team can actually deliver.

View on O'Reilly

Video and live · with Kylie Castellaw

Testing and Validating Product Ideas with Lean

Design small, cheap experiments that tell you whether an idea deserves funding before you build it.

View on O'Reilly

Book · Leanpub and Amazon

Lean Experimentation in Action

A concise guide to validating product ideas and avoiding failure, written with Kylie Castellaw. 69 pages of practical experiment design.

Get it on Leanpub

What learners say · placeholder

Kind words.

Sample quotes for layout only. Real testimonials will replace these.

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“The storyboard approach gave our team a backlog we could finally plan against.”
Product Lead, fintech
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“Clear, practical and honest about where AI helps and where it does not.”
Senior Product Manager, SaaS
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“Our workshop turned three vague ideas into experiments we ran the next week.”
Head of Product, retail

Consulting and coaching

Help for product teams
adopting AI.

1:1 product coaching

Ongoing mentoring for product managers and leaders on discovery, roadmaps, OKRs and using AI in daily product work.

Team workshops

Half day and full day sessions on discovery, story mapping, backlog health, lean experimentation and AI prototyping.

AI product strategy

Advisory for organisations, especially in financial services, shaping AI platform roadmaps, portfolios and the teams to deliver them.

  1. 01Tell me the goal. Share your context in a short enquiry.
  2. 02Scope together. A call to agree format, outcomes and timing.
  3. 03Work and measure. Coaching or workshops tied to clear outcomes.

Start an enquiry

Preview only. Until this goes live, message Maryam Aidini on LinkedIn.

Coming soon · placeholder pricing

Premium newsletter
and the Maryam AI Academy.

The plan: a paid newsletter and self paced courses hosted here. Tiers and prices below are placeholders.

Free

£0

Monthly essay on AI in product work.

  • One practical essay a month
  • Course and workshop announcements

Premium · coming soon

£ TBC

Placeholder tier for the paid newsletter.

  • Weekly AI product playbooks
  • Templates and prompt libraries
  • Subscriber only Q&A

Academy · coming soon

£ TBC

Placeholder tier for own online courses.

  • Self paced courses
  • Cohort workshops
  • Certificates

FAQ

Questions,
answered.

Who are the courses for?

Junior to mid level product managers, product owners, business analysts and product leaders who want to use AI well in their everyday work.

Where do I take the courses today?

Current courses run on O'Reilly. Links on this page go straight to each course or its announcement.

What will the premium newsletter include?

Placeholder: practical AI product playbooks, templates and teardowns. Final contents and price are still being decided.

Can you run a workshop for my team?

Yes. Half day and full day workshops are available. Use the enquiry form to share your team size and goals.

Do you work with enterprises?

Yes. Recent advisory work focuses on data and AI strategy for large organisations, including financial institutions.

Is the signup form live?

Not yet. This is a design preview, so the form validates your email but does not send it anywhere.

The newsletter

One practical AI idea
for your product work, monthly.

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